Oppo has confirmed an investment of Rs 2,000 crore for setting up shop in Greater Noida. Deepak Agarwal, chief executive officer (CEO) of Greater Noida Industrial Development Authority (GNIDA), told TOI that if everything goes according to plan, OPPO is likely to start producing mobile handsets and other devices in Greater Noida within 18 months of being allotted land.
Oppo already has manufacturing operations in Noida. Exuding confidence on the company’s positioning in the Indian market on the strength of products like Selfie Expert smartphones, Li said Oppo will focus on user experience for gaining marketshare. ”Unlike many other companies we do not pursue high volume of shipments or scale of our enterprise…but we focus on creating strong products for users…We are creating a trend for the industry and many are following our footsteps on the selfie functionality. Our positioning (in the market) is correct and precise, and that is giving credit to our market research,” Li said.
All formalities are likely to be in place within a month. “Once land is allotted to the company, construction of manufacturing units could be completed in six to nine months. Manufacturing of handheld devices could start a year later,” the CEO said.
India has overtaken the US in 2016 to become the world’s second-largest smartphone market with an installed base of 275 million devices, according to global industry body GSMA. After Micromax, OPPO, a leading manufacturer of mobile electronic devices are opening their manufacturing plants in India lets hope this list keeps on growing…